Loco, an unbiased esports and live-streaming platform has partnered with LiveLike, an viewers engagement suite. The businesses goal to boost the live-streaming expertise for person.
By this partnership, Loco is utilizing the LiveLike platform, which was constructed to drive model affinity, retention and loyalty, determine superfans and reward them by permitting them to finish quests, unlock standing badges, and earn factors that may be redeemed for prizes. Loco has begun to introduce customers to the search function, obtainable inside each dwell stream, encouraging customers to take part and take their viewing journey to new heights. In early testing, Loco has had an awesome response, with over a million customers initiating a quest, and 70 per cent finishing at the least one.
Loco has launched 4 distinctive sorts of quests – Each day, Fan, Prime Fan and Tremendous Fan, designed to have interaction and reward its customers. Primarily based on every quest, customers can earn factors by time spent watching dwell streams and unlock premium perks by sending stickers to streamers. LiveLike’s platform facilitates all of those quests, effectively changing factors into forex and maintaining observe of accomplished quests to replace person accounts accordingly. The fan rewards embody a spread of thrilling advantages, akin to customised and unique merchandise giveaways, alternatives to attend meet and greets with high streamers, low cost codes for e-commerce and in-game objects, and way more. By these partaking quests and rewards, Loco goals to offer a charming and fulfilling expertise for its customers inside the gaming neighborhood.
Moreover, Loco has launched polls, one other interactive function from the LiveLike suite. This integration not solely encourages person registration but in addition allows members to share their ideas, selling a neighborhood and fostering a way of inclusivity.
Commenting on the partnership, Loco co-founder Anirudh Pandita mentioned, “At Loco, we’re on a mission to turbocharge fan experiences, guaranteeing that every person looks like extra than simply one other particular person within the crowd. Our partnership with LiveLike permits us to take interactivity to new heights, offering alternatives for followers to have interaction with streamers in methods they by no means might earlier than. With Loco, you may actually be an excellent fan, and that’s the worth we attempt to ship to our devoted neighborhood. Thrilling new options are already being launched on our platform, and we’re wanting to showcase what’s subsequent to our creators and customers.”
LiveLike CEO and co-founder Miheer Walavalkar mentioned, “Avid gamers, recreation followers and dwell streamers have set practically each key pattern in our business over the previous few years, but there’s nonetheless a lot extra that may be completed to harness their ardour. I’m extremely impressed by what Loco has inbuilt such a brief period of time, beginning by figuring out and efficiently connecting with the gaming neighborhood in India, and proud that they’ve chosen LiveLike to boost the bar by offering an unparalleled expertise.”